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Call Tracking For Home Improvement Companies

Home Depot: Will The Impact Of The Data Breach Be Significant? - Forbes

Home improvement companies can track TV, radio, print, business cards, flyers, billboards, and any online advertising campaign like PPC, displays, banners and organic efforts. For online call tracking, CallTrackingMetrics provides the details of the website visitor who is making each phone call - including the keyword the caller searched for when they found the website or online ad, the landing page and the referring site.
For the original version including any supplementary images or video, visit http://www.prweb.com/releases/2015/03/prweb12615027.htm

While we expect continued optimism in the U.S. economy, specifically in the housing markets to aid further growth, the impact of a huge data breach announced last year continues to loom over the retailers prospects. Our complete analysis for Home Depots stock Home Depot was the latest in the chain of large companies under a cyber attack targeted at their payment terminals, where a security breach left approximately 56 million credit and debit card numbers exposed.Although the company did not lose business in the quarters after the revelation of the breach, the management has indicated significant expenses in terms of legal help, credit card fraud, and card re-issuance costs going forward.Trefis attempts to quantify the impact of the data breach and analyze the consequences of this for the retailer in the future. A report by Ponemon Research estimates the cost of a data breach at upwards of $194 per compromised record.Typical costs related to a breach can be classified into investigation, remediation, notification to individuals, identity theft repair, and credit monitoring, regulatory fines, disruptions in normal business operations, lost business, and related lawsuits.Lets look at each of these in turn with respect to Home Depots case: Investigation and Remediation: While investigation typically involves costs related to examining how and why the data was compromised, remediation involves costs related to setting up safeguards to avoid cases of breach going forward.
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/greatspeculations/2015/03/30/home-depot-will-the-impact-of-the-data-breach-be-significant/

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