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Home Depot: Will The Impact Of The Data Breach Be Significant? - Forbes

Identity theft and credit monitoring: The cost of identity theft protection could range anywhere between $7 to $15 per victim. Assuming a $10 price per victim, the price of this runs into an approximate $560 million cost for Home Depot. Disruptions in normal business operations: The opportunity cost of spending on cleaning up after a data breach involves reduced investments in the companys operations. Furthermore, with the management spending more time communicating breach-related developments, this also reduces the time spent on standard business activities. We assume a loss of $20 per record on this front. Lost business: Data breach also results in loss of customers to fellow competitors.
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/greatspeculations/2015/03/30/home-depot-will-the-impact-of-the-data-breach-be-significant/

Call Tracking For Home Improvement Companies

To further suit home improvement businesses large and small, CallTrackingMetrics has recently released a number of advanced tools like geographic routing , which routes callers to the location closest to them. Call Center features allow for the routing of calls to queues of agents, preferring routing to agents with higher closing rates and routing calls to the agent that last spoke with them. In addition to seeing the marketing channel that drove each call, home improvement companies can see which channels are resulting in closed sales - and which agents in particular are closing the most sales. Another reason CallTrackingMetrics is a perfect fit for the home improvement industry is the ability to provide tracking numbers for each canvasser (door to door salesman).
For the original version including any supplementary images or video, visit http://www.prweb.com/releases/2015/03/prweb12615027.htm

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